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Dear Friend,

Res ipsa,” lawyers say, or “res ipsa loquitur,” which is a Latin phrase that means “the thing speaks for itself.” That sentiment relates to concepts that are straightforward enough to require no explanation. They’re typically clear prima facia or “at first glance.”

Res ipsa” is the case with this ministry and its various outreaches. Our organization and its endeavors are all transparent and speak for themselves

As Zola’s elder son, I’d like to briefly discuss this ministry’s various departments and attributes.

  1. Zola Levitt Presents TV program Our broadcast archives are available worldwide for free at www.levitt.tv. We sell these same 30-minute programs on DVD and air them nationally and internationally on networks such as ION Television (PAX), ABC-Family, Daystar, and INSP. Our free Television Airing Schedule lists the broadcast times of the roughly one hundred full-power, independent stations that carry our program. Request a free copy of our Airing Schedule by writing to our P.O. Box or view it at our website.
  2. The Monthly Levitt Letter News Magazine Our newsletter team searches ceaselessly to bring the most worthwhile articles to your attention. Each issue includes a staple of teaching and commentary from our regular columnists. Read overflow items of interest at www.levitt.com/news or at www.levitt.com by clicking on Levitt Letter Extra.
  3. Speaking Engagements We offer churches a selection of speakers— renowned experts on the topics this ministry emphasizes: Christ in The Passover, The Seven Feasts of Israel, The Jewish Roots of Christianity, Israel’s Continuing Relevance in Prophecy, Prophecy Fulfillment in Today’s Headlines, Armageddon, and The Rapture, etc. Our speakers include Jeff, Sandra, Tom McCall, and Todd Baker. Item 11 in this letter discusses Jeff and Sandra. Dr. Tom McCall and Dr. Todd Baker are both top theologians who operate their own ministries in addition to speaking on behalf of ZLM.
  4. Ministerial Teaching Materials Our ministry’s 32-page catalog, booklist, Levitt Letter order form, and www.levitt.com all offer biblical resources such as DVDs, books, CDs, Holy Land maps, etc. Twenty years ago, we priced our eight-program television series on two 2-hour VHS tapes at $79. Now we sell those same eight-program TV series on DVD for only $49.

    Of course $79 helped this ministry more in 1988 than $49 does today. And yet we now create better, more expensive than ever television programs—especially with HD cameras and larger production crews. All to the glory of God. (Prov. 16:3)

    Twenty years ago, we didn’t have a website. Now that we do, we post on the Internet the very same TV programs that we sell on DVD and make them available for free viewing. This practice not only gobbles our sales revenue but also inhibits the economies of creating the DVDs to sell. On the other hand, “Napstering” ourselves allows us to teach additional multitudes. Long-term subscribers may recall that we never copy-protected our VHS tapes—this will allow post-Rapture Believers to reproduce and share the millions of videos this ministry’s supporters will leave behind.

  5. The Institute of Jewish-Christian Studies Whether you purchase one, three or all twelve courses at a time, you can complete this study program in about a year. As you’ll see in the enclosed description, the low price includes our grading of your mail-in tests plus a diploma with your name handwritten in calligraphy. This is a great bargain when you consider that most seminaries charge more for a single course than our Institute charges for all twelve!
  6. To The Jew First Missionaries Our dozen TJF disciples volunteer their time and energy to witness face to face to Israelis in the Holy Land. What a testimony when one of our missionaries declares, “Hello, I’ve flown 6,000 miles to tell you about the Jewish Messiah!” Our missionaries undergo rigorous training before launching. Their training regimen begins with graduation from the Institute of Jewish-Christian Studies and reading a selection of our ministry’s books.
  7. www.levitt.com and www.levitt.tv Two independent contractors maintain our websites—one full-time and one part-time. They are both avid ZLM supporters who charge considerably less for their work than they should. Greg, our full-time webmaster, posts our newest TV programs and newsletters to the archives, which date back to the mid-1990s. Frank monitors the Discussion Board where Believers post their articles, answer one another’s Bible questions, and debate theological issues. Mary Ann, a volunteer, moderates the Chat Room where lots of Believers fellowship. www.levitt.tv offers the free viewing of hundreds of video programs—it accounts for the bulk of our ever-increasing bandwidth expenses. It is not really free, you see, to give away our teaching over the Internet.

    Our website also enables you to:

    • request an email alert each time we post a new Levitt Letter so you can read our news and commentary more than a week before your hardcopy arrives via the U.S. mail
    • listen to a free Daily Zola Music Selection, a song chosen from one of our 22 albums of Messianic music
    • learn about our church speakers, Holy Land tours, weekly television airtimes for Zola Levitt Presents, and the correspondence course mentioned above
    • fellowship via our Discussion Board and Chat Room (just click on “Discussion”)
    • read the Levitt Letter Extra with articles that supplement the content of our regular news magazines (this ministry used to charge for Levitt Letter Extra subscriptions, but now you can enjoy this service for no charge).
  8. Supplemental Efforts Each week, our ministry theologian Todd Baker reviews the Bible questions we receive by mail and email and selects 15 or 20 to answer. His efforts augment the hundreds of form letters we send out monthly in response to the most common Bible questions. In addition, a section at www.levitt.com answers the most frequently asked Bible questions. You can find that section by clicking on the “Information” tab, then “Q&A.” Our Zola’s Bible Exchange program continues to receive and distribute free Bibles. “Ask and ye shall receive.” We also promote Israel bonds (see page 16 of the December 2008 Levitt Letter) and receive and forward 100% of contributions designated for:
    • our “Good News Fund”—a general benevolence fund for good works
    • Jews for Jesus—a sister ministry based in San Francisco with missions around the world
    • Bridges for Peace—a Holy Land ministry that assists Jews who make aliyah (return home) to Israel
    • The Trinity Foundation—investigates large, disreputable ministries (for more information see my article, “A Crooked Televangelist’s Worst Nightmare,” on page 26 of the January 2009 Levitt Letter)
    • The Jewish National Fund—plants trees in Israel for $10 apiece
  9. Our Staff is a dedicated crew of Believers who make sacrifices to work for less compensation than secular jobs would pay. They work here because they believe in the work and are blessed to read your mail and take your telephone calls. They have weekly prayer meetings. They post your prayer requests in our office and pray about them. Our ministry fills its own orders rather than relying on an order fulfillment house. If you want to talk directly to a ZLM staffer rather than an operator at our 1-800-WONDERS (1-800-966-3377) answering service, please call 214-696-8844 during office hours CT. A real person will answer the telephone, not voicemail. This ministry, as always, keeps your contact information confidential.
  10. Financial Accountability You may have heard that “figures lie and liars figure.” You’ll be glad to know that an independent auditor volunteers a week of his time each year to review this ministry’s financial records. We offer copies of our Form 990 tax return and audit reports free for the asking. When I announce that only .7% (less than one percent) of this ministry’s expenses go for fundraising, you can be sure that my calculation is legitimate (please see page 16 of the July 2008 Levitt Letter, archived at www.levitt.com). The same goes for the fact that only 10% of our revenue goes to our employees, while 43% goes to TV airtime, 21% to production, and 16% to newsletters. Adding those numbers together leaves only 10% for our office rent, website maintenance, office equipment, vehicle maintenance, and other overhead. If this ministry ran on gasoline rather than donation dollars, it would run like a moped ridden by a penny-pincher with strong legs!
  11. Our Leaders The people who work for this ministry include our personnel and suppliers. They contribute mightily to our stewardship by consistently going the extra mile. Let me share some particulars about our more prominent workers.

    Dr. Jeffrey Seif— Abe Lincoln said, “I will prepare, and someday my chance will come.” Sometimes I think of Jeff as the Abe Lincoln of opportunists. Jeff is a Jew—born, raised, and Bar Mitzvah’d. He holds multiple theology degrees and has served as a church pastor and seminary professor. Jeff has volunteered his time as a fireman and a police investigator. He’s a Bible scholar who competently communicates the meat of God’s Word to laymen who are hungry to take their walk of faith above and beyond the milk.

    Sandra Levitt, also known as Mrs. Zola Levitt— She was a strong enough widow in April 2006 to pick up the sword of her warrior husband Zola in the wake of his passing. Her courage and determination remind me of Conan’s wife in the 1982 movie Conan the Barbarian, starring Arnold Schwarzenegger. Sandra has helped lead nearly 50 Israel tours and heard Zola teach so much over the years that she could deliver his lessons in her sleep.

    Ken Berg—The Rembrandt of Television Producers— Explanation: Rembrandt lived in the 1600s. While enduring financial hardship, Rembrandt illustrated scenes from the Bible and became known for his sincerity and lack of vanity. This is Ken! Despite having a relatively modest production budget, he brings home biblical scenes, pours his heart into his work, and remains humble about his remarkable, God-given talent. His palette includes 30 years of location footage, dozens of Israeli experts, music arrangers, character actors, and a close-knit production crew. Please review Ken’s article, “Behind the Scenes,” on pages 12 and 13 of the January 2009 Levitt Letter, posted at www.levitt.com.

    Jerry Hodges—the Crocodile Dundee of TV Airtime Buyers.* The world of purchasing airtime is a jungle, particularly when Bible-teaching ministries like ours must compete not only with infomercials but also with wealth mongering televangelists who spend more time raising funds than teaching. Like Crocodile Dundee, Jerry knows his way around the jungle. And he skillfully navigates it with a confident, disarming smile. Read my comments about Jerry on page 3 of the January 2006 Levitt Letter, where my “State of the Ministry” article continues from page 1. Once you click on “Newsletter” at www.levitt.com, scroll down and you’ll see the prior years’ archives on the right.

    Yours Truly—aspiring to be the Zola Levitt of Business Managers. I began counting Zola’s inventory of study booklets and teaching cassettes in 1974 when I was 14 years old. That was four years before the first episode of Zola Levitt Live, the precursor to Zola Levitt Presents. Until I went to UT Austin to major in business management, I was on the scene as Zola authored his first dozen books on an IBM Selectric typewriter. Once I graduated with a Bachelor of Business Administration in 1982, I worked in various sales and marketing capacities until joining this ministry twenty years ago.

    Now I’m a seasoned steward who has seen lots of transactions and experienced many transitions. I’ve learned how to cultivate employees and suppliers, plus foster relationships that benefit this ministry. More important, however, has been developing a sense of when to “let go and let God” have His hand at the reins, which has become increasingly often as I’ve grown older and wiser (or maybe just older). “Too soon old, too late smart” hits too close to home with me, if you want to know the truth. Fortunately, our ministry’s active board of directors consistently advises me on how to avoid trouble while seizing opportunities.

    * “There are bushmen, and then there are bushmen!” You may remember this comment by a seasoned tracker in the movie Crocodile Dundee II. Early in the movie, some American tough guys attempted to hire a savvy, native Australian tracker to help them locate and kidnap Crocodile Dundee (played by Paul Hogan). The tracker declined their offer, even at gunpoint, then took a few steps toward a cluster of trees and magically disappeared. Even he was afraid to join an armed posse in pursuit of Crocodile Dundee!

  12. Holy Land Tours Zola used to say, “One of our study tours in Israel is worth more than ten years of Sunday School.” To experience how profoundly true this statement is, you need to experience the Holy Land with our Jewish Israeli guides, drivers, and sites. Our all-inclusive tours are not the cheapest, but they are designed to deliver the best value for the dollar and time. To see our list of Israel Tour Comparison Tips, go to www.levitt.com, click on “Tours,” then “Tour Help” at the bottom of the page. Our two spring tours will depart on March 15. The Deluxe Israel-only tour will return on March 25, and the Israel/Petra tour will return on March 29. Please call Abel at (214) 696-9760 for a brochure with the pricing and itinerary.

1,000 Days On December 3, 2008, Zola would have turned 70. His birthday in the Lord was March 14, 1971. This January 13 will mark 1,000 days since Zola was promoted to Heaven and handed off to Jeff the baton to serve as this ministry’s messenger. In late January, America is likely to hear a presidential State of the Union address. Let me take this opportunity to offer a State of the Ministry address.

Many of our readers fondly remember Scotty in the engine room of the Starship Enterprise. “Captain, I’m givin’ ’er all she can take, sir,” he would apprehensively report with his Scottish accent. I see myself as Scotty’s counterpart, reporting to you from this ministry’s headquarters, a basement suite in a five-story office building. The State of the Ministry is sound. Unlike our nation, this ministry has no debt. We have no armed forces, unless you count our army of supporters, armed with their Bibles and the teaching we broadcast intercontinentally. Rather than aiming missiles overseas, we send the Gospel via satellite, the Internet, and free newsletters.

We are on track to receive four stars again from www.charitynavigator.org. They rate the financial efficiency and capacity of various nonprofit organizations. Based on our newest batch of audited financial statements, we should receive Charity Navigator’s top rating of four stars for the fifth year in a row.

Your Part: Prayer and Support By now you will agree that the sentiment “res ipsa loquitur” or “the thing speaks for itself” applies to this ministry. Just as God and the Bible are One, so is this ministry and its Message. What we teach is what we are, and this ministry is simply the Message we are honored to deliver to you and also to those who need to be fed but will never pray for our outreach or support it.

This is where your part comes in. When you contribute to this ministry or send up a prayer on our behalf, you are feeding your brethren, Believer and unbeliever alike. Just as your tax dollars mobilize America’s military defense, your contributions to this ministry mobilize our spiritual offense. Thanks from the bottom of my heart for what you’ve already done as behind-the-scenes soldiers in this ministry’s army.

In His service,

Mark Levitt

Mark Levitt

P.S. Will you have digital TV access by February 17? That’s the day that analog TV broadcasts will cease. Viewers with cable or satellite receivers are already suitably equipped. However, those who rely on TV antennas probably will need to install converter boxes. For more information, visit www.dtv.gov/whatisdtv.html and see page 31 of our July 2008 Levitt Letter.

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“Here is my gift for January. I am confident you will put it to good use, especially after reading your letter’s item #10, Financial Accountability.”

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